Perfumes, Aromas and Flavors of Florence

An exclusive experience designed to let you discover the secrets of Florentine artisanal perfumery and gastronomy, visiting unique places such as a historic pharmacy still in operation, the city’s food market, tasting local extra virgin olive oil, a selection of the finest traditional cured meats and cheeses accompanied by excellent local wines, and much more.

Accompanied by a guide specialized in Art History, you will explore two authentic neighborhoods of Florence, Santa Maria Novella and San Lorenzo, where you can still breathe the true Florentine way of life. Away from museums and crowds, you’ll experience a genuine and lively atmosphere, meeting locals and discovering their historical activities.

The tour begins at the beautiful Basilica of Santa Maria Novella, one of the most important monuments of the city from the historical and artistic point of view. Its extraordinary works of art and architecture make it an unmissable stop. Strolling through the surrounding streets, you’ll discover the importance of this neighborhood, characterized by the elegant Renaissance palaces that once belonged to influential merchant and banking families.

The visit continues at the historic Santa Maria Novella Perfume-Pharmaceutical Workshop, considered the oldest pharmacy in the world. Since 1221 he has been making perfumes, remedies and herbal products of the highest quality. A fascinating place where time seems to have stopped and from which you can take home a fragrance capable of forever evoking the memory of Florence.

Next you will enter the gastronomic heart of the city, the Central Market of Florence, a lively place frequented daily by Florentines. Here you will have the opportunity to taste some of the freshest and most authentic products of the local tradition and get to know the culture and habits of the city up close.